SportKraft was founded by Ethan Hendricks, an entrepreneur, elite athlete, and lifelong builder of community through sport. As a cyclist and coach, Ethan spent years inside the sport, training, racing, mentoring athletes, and working hands-on with teams at every level. Along the way, he realized something critical: athletes deserve high-performance gear that is engineered for real training, accessible to everyone, and built with purpose.

With that mission, Ethan launched SportKraft.

Every product reflects his experience on the bike, his belief in quality and precision, and his commitment to making performance gear that helps athletes go faster, feel better, and train with confidence. Today, SportKraft blends engineering, modern design, and relentless standards to deliver apparel that matches the work athletes put in.

SportKraft exists because Ethan knows the difference is made in the quiet hours, and the gear should rise to meet that effort.