Sportkraft

Custom, Redefined

Stop ordering kits.
Start building them.

Fully customizable cycling and endurance apparel, built with you and engineered for performance at every level.

01

Fully Custom

02

No Minimums

03

6–8 Weeks From Approval

04

Human Support

Race Day

Kit that earns its place.

Criteriums, road races and track nights — our builds are judged on the start line, not in a catalog.

Rider in a custom pink Sportkraft jersey cornering at speed on the brick crosswalk of a criterium
Criterium peloton racing in SPORTKRAFT kits

SPORTKRAFT, on the road

Built to be raced.

Mid Atlantic teammates celebrating together in matching custom pink Sportkraft kits

Teams & Clubs

Your team.
Your vision.
Built with you.

True custom design, control over fit and construction, premium materials and streamlined team ordering. No Minimums.

  • Cycling, tri & run clubs
  • Competitive race teams
  • Collegiate programs
  • Junior development teams
  • Community and nonprofit programs
  • Event and ride series

Our Process

From idea
to race day.

Typical lead time 6–8 weeks

01

Share Your Vision

Tell us about your team, colors, goals, discipline and ideas.

02

Build Your Kit

Collaborate with the Sportkraft team on the design and product.

03

Refine The Details

Review mockups, construction options, fit, fabrics and details.

04

Approve Production

Finalize the build and begin production.

05

Delivery

Receive performance apparel ready to ride and race.

Built with you. Every step.

Team Test Kit

Your team’s kit starts here.

Try your design in person, check fit and feel, and refine the details with us before the full team order.

Shops & Partners

More than a supplier.
A custom apparel partner.

We build custom apparel programs for shops, retailers, organizations and event operators. You keep the customer relationship. We handle design support, production management and delivery.

  • Bike shops
  • Retail programs
  • Endurance organizations
  • Events & ride series

Material Partners

Materials from the source.

The fabrics, chamois, threads and zippers in our garments come from established European and global suppliers.

  • Schoeller Switzerland logo
  • Carvico logo
  • SITIP Industrie Tessili logo
  • Elastic Interface Technology logo
  • YKK logo
  • Coats logo
  • ESF logo
  • Knitting Innovation logo

Built for race day

Real teams. Real races. SPORTKRAFT kit.

Mid-Atlantic Union rider celebrating a criterium win
Team BSR Mustangs rider racing on the velodrome
Rider in pink team kit racing past spectators
Team BSR Mustangs rider interviewed trackside after the race
Rider racing past a cheering crowd
Rider taking a bottle beside the team car

Instagram

From the feed

Builds, race weekends and behind the scenes — follow along on Instagram.

@builtbysportkraft
Mid Atlantic Union riders celebrating together in matching custom Sportkraft kit

Ready to build
something different?

Tell us what you're building. We'll help take it from concept to race day.

Free consultation • No Minimums • Response within two business days