Sportkraft
Mid Atlantic teammates celebrating together in matching custom Sportkraft kits

02 — The Identity

Teams & Clubs

Many riders.
One identity.

From four-rider development squads to national-level collegiate programs. We build the specification once, then keep it consistent for every athlete and every reorder.

01

No Minimums

02

Race & Club Fits

03

Consistent Reorders

Team Test Kit

Your team’s kit starts here.

Try your design in person, check fit and feel, and refine the details with us before the full team order.

Who We Kit

Built for every level.

Different programs need different things from the same kit. We start with how your riders actually train and race, then specify the product around it.

Two riders in matching custom blue gradient Sportkraft kits at a race series event
    01Cycling, tri & run clubs
    02Competitive race teams
    03Collegiate programs
    04Junior development teams
    05Community and nonprofit programs
    06Event and ride series

Program Support

What a team gets
working with us.

01

One Identity, Every Discipline

A single graphic and fabric system carried across road, track, tri and MTB pieces so the program reads as one team.

02

Race And Club Fits

The same design offered in an aggressive race cut and a more forgiving club cut, so every athlete gets a kit that works.

03

No Minimum Order

Order what the team actually needs. Small development squads are treated the same as full elite programs.

04

Reorders That Match

Your build is stored as a specification, not a guess. Later orders match the first ones in color, fit and construction.

Rider in a custom pink Sportkraft kit rolling to the start line at the Tour of Somerville
Sportkraft-sponsored rider racing in a custom gradient skinsuit on the velodrome

Program kit, on the boards

Your colors, on the boards.

Support Beyond Delivery

Your kit shouldn't be the end of your season.

Your relationship with SPORTKRAFT doesn't end when the boxes arrive. Eligible apparel includes Crash Replacement support to help athletes get back into their kit after an accident.

01

30-Day Free Crash Replacement

02

12-Month Crash Support

03

Team Store Integration

04

Direct Human Support

Two custom Sportkraft team kits displayed on mannequins beside a Sportkraft banner at a race expo

At The Race

When we say custom,
we mean built for your team.

We show up where your riders race. Program launches, expo displays and race weekend support are available for qualifying team, event and strategic partner programs — so your identity looks the same on the road as it does on the stand.

SPORTKRAFT Prototype development sample badge

Need something beyond our standard product line?

Explore SPORTKRAFT Full Prototype Development.

Branded team canopy tent with banners and table cover

Print & Branding

Your team, beyond the jersey.

Team tents, flags, sponsor displays, printed materials and merchandise for race weekends and club events.

Explore Print & Branding

Sponsorship

Looking for
sponsorship support?

We back programs that push the sport forward — kit programs, contributions and multi-season partnerships. Applications are reviewed on a rolling basis.

Our Process

From idea
to race day.

Typical lead time 6–8 weeks

01

Share Your Vision

Tell us about your team, colors, goals, discipline and ideas.

02

Build Your Kit

Collaborate with the Sportkraft team on the design and product.

03

Refine The Details

Review mockups, construction options, fit, fabrics and details.

04

Approve Production

Finalize the build and begin production.

05

Delivery

Receive performance apparel ready to ride and race.

Built with you. Every step.

Instagram

Programs on the road

Race day, team launches and builds in progress from the Sportkraft feed.

@builtbysportkraft
Mid Atlantic Union riders celebrating together in matching custom Sportkraft kit

Ready to build
something different?

Tell us what you're building. We'll help take it from concept to race day.

Free consultation • No Minimums • Response within two business days

Our teams, racing

Kits built with the teams who wear them

Team BSR Mustangs rider racing on the velodrome
Rider in pink team kit racing past spectators
Team BSR Mustangs rider interviewed trackside after the race
Rider racing past a cheering crowd
Rider taking a bottle beside the team car
Mid-Atlantic Union rider celebrating a criterium win