Private Label
Your brand.
Our build.
Launch performance apparel under your own name. We design, develop and produce it — you own the brand.
Three ways in
Start where your brand is.
Your name on everything
Branded, inside and out.
From the print on the garment to the box it ships in, every detail can carry your brand.
Garment design
- Full graphic design
- Your logos and colours
- Product-family consistency
Labels
- Neck & size labels
- Woven labels
- Sewn-in care labels
Fabric labels are made through our apparel process; availability is confirmed for each project.
Tags & inserts
- Hang & swing tags
- Product information cards
- Care instruction inserts
Packaging
- Printed mailer boxes
- Thank-you & care cards
- Packaging labels & seals
How it works
Five steps to your label.
Brand-new products add sampling and revisions before production — we plan that with you up front.
- 01
Inquiry
Tell us about your brand, the products and roughly how many.
- 02
Consultation & quote
We agree the garments, development needs, pricing and timing.
- 03
Design & approval
Our in-house designers prepare the artwork; new products are sampled. You approve.
- 04
Production
Approved products go into production — typically 6–8 weeks from approval.
- 05
Delivery
Delivered to you, or sold through your own store and shipped to your customers.
Sell it
Your own store, your name only.
Want to sell online? A Black Label store shows only your brand — no SPORTKRAFT logos or mentions on the store pages — while we still run checkout, production and shipping behind it.
Who it's for
Built for brands.
- Emerging endurance brands
- Existing sports brands
- Bike, run & tri shops
- Event organizations
- Retail concepts
- Clubs building their own label
Good to know
Clear terms, per project.
Start your label
Tell us about your brand.
Only your name, email and a few words are required. We'll work out the details together on a free consultation.